Post by account_disabled on Mar 5, 2024 1:32:27 GMT -5
Creative but compelling, complex but complicit, growth hacking is an intriguing concept! Simply put, growth hacking is a marketing concept that applies to small businesses that want to grow quickly in a short time. And growth hacking books are a good way to learn about this type of marketing, but first let's review what it is and what its main purpose is. There are two main principles of growth hacking : creativity and budget. A growth hacker has to be a curious individual who can break boundaries and create growth strategies for small businesses and who is not afraid to take calculated risks . So if you have wanted to learn everything about this strategy in the best growth hacking books, this post is for you. Reading can open the layers of your brain and push you toward new wavelengths. As a growth hacker you can also learn a lot if you know where to look among the pages. Now, searching for the right books to read can be overwhelming. There are too many, some good, some just good, and some that have nothing to do with growth hacking other than their title. So we've decided to make a list of the best books on growth hacking for you – which come straight from the book club we have on the team. These are the growth hacking books that we encourage you to read.
Hacking Growth How Today's Fastest-Growing Companies Drive Your Business Success If you know anything about growth hacking, you've probably heard of Sean Ellis (we interviewed him on this blog!) . Sean is responsible for the term "growth hacking" , having coined it a decade ago. If you don't know anything about growth hacking, that's okay: this book is for you! The “godfather of growth hacking” co-wrote the book with Morgan Brown. Among other things, Morgan is a growth and product executive. Currently, he is the chief product officer at Facebook. Indeed, together they have written one of the best growth hacking books . The book is divided into two parts. In the first part, you will learn what growth hacking is, what methods it uses and what its processes are. The second Chile Mobile Number List part is basically a playbook. In it you will discover how to apply the methods and processes of the first part to your business - regardless of your sector - and get the most out of the 4 stages of growth (Acquisition, Activation, Retention, Monetization). As one of the best growth hacking books, it will give you many ideas for your own company that you will want to put into practice immediately. Note: Hacking Growth is a must-read for any marketer and entrepreneur, and especially those working in product and SaaS companies. It is easy to read, with a lot of content and with tons of practical tips for the reader. libros-de-growth-hacking Source: Amazon 2.
The Growth Handbook Andrew Chen is one of the early thought leaders in the growth hacking scene. In 2012, he explained why a “ Growth Hacker is the new VP of Marketing.” He led Uber's Rider Growth product team. Today he is a general partner of a venture capital firm in Silicon Valley. Together with the Intercom team, and some industry veterans, who have grown businesses like Alassian, Slack, and Pinterest, they provide proven frameworks, valuable advice, and invaluable observations throughout this book. Authors and contributors share their insights on why retention is more important than acquisition. It has to do with the current subscription-based economy. Additionally, you will learn how to do valid growth experiments and what common mistakes to avoid. You will be able to answer questions like: How do I calculate my gross and net churn? Why does every company need a free procurement mechanism? How do I acquire my best buyer persona ? How do I find the magic moment for my product? And - you won't see this one coming - what is the law of shitty clickthroughs? Traction How any startup can achieve explosive customer growth. Traction is written by two highly successful entrepreneurs, Gabriel Weinberg and Justin Mares. The first is the CEO and founder of DuckDuckGo, one of the most popular alternative search engines. The second is the founder of several successful startups. Traction is written with all startups in mind. Why do some startups fail and others succeed? According to the book, most startups don't fail because they can't create a product . Rather, they fail because they don't get traction. In other words, new customers and users. As the authors say, “traction trumps all.” The book not only broadens the reader's horizons in business, but also offers practical ideas and guidance. Additionally, the authors draw on interviews with founders of successful companies, such as Reddit, Hubspot, and Wikipedia. They also explain to the reader the 19 traction channels. Which one should you choose for your business and how can you get the most out of them? To answer this, the reader will find a three-step framework called Bullseye.
Hacking Growth How Today's Fastest-Growing Companies Drive Your Business Success If you know anything about growth hacking, you've probably heard of Sean Ellis (we interviewed him on this blog!) . Sean is responsible for the term "growth hacking" , having coined it a decade ago. If you don't know anything about growth hacking, that's okay: this book is for you! The “godfather of growth hacking” co-wrote the book with Morgan Brown. Among other things, Morgan is a growth and product executive. Currently, he is the chief product officer at Facebook. Indeed, together they have written one of the best growth hacking books . The book is divided into two parts. In the first part, you will learn what growth hacking is, what methods it uses and what its processes are. The second Chile Mobile Number List part is basically a playbook. In it you will discover how to apply the methods and processes of the first part to your business - regardless of your sector - and get the most out of the 4 stages of growth (Acquisition, Activation, Retention, Monetization). As one of the best growth hacking books, it will give you many ideas for your own company that you will want to put into practice immediately. Note: Hacking Growth is a must-read for any marketer and entrepreneur, and especially those working in product and SaaS companies. It is easy to read, with a lot of content and with tons of practical tips for the reader. libros-de-growth-hacking Source: Amazon 2.
The Growth Handbook Andrew Chen is one of the early thought leaders in the growth hacking scene. In 2012, he explained why a “ Growth Hacker is the new VP of Marketing.” He led Uber's Rider Growth product team. Today he is a general partner of a venture capital firm in Silicon Valley. Together with the Intercom team, and some industry veterans, who have grown businesses like Alassian, Slack, and Pinterest, they provide proven frameworks, valuable advice, and invaluable observations throughout this book. Authors and contributors share their insights on why retention is more important than acquisition. It has to do with the current subscription-based economy. Additionally, you will learn how to do valid growth experiments and what common mistakes to avoid. You will be able to answer questions like: How do I calculate my gross and net churn? Why does every company need a free procurement mechanism? How do I acquire my best buyer persona ? How do I find the magic moment for my product? And - you won't see this one coming - what is the law of shitty clickthroughs? Traction How any startup can achieve explosive customer growth. Traction is written by two highly successful entrepreneurs, Gabriel Weinberg and Justin Mares. The first is the CEO and founder of DuckDuckGo, one of the most popular alternative search engines. The second is the founder of several successful startups. Traction is written with all startups in mind. Why do some startups fail and others succeed? According to the book, most startups don't fail because they can't create a product . Rather, they fail because they don't get traction. In other words, new customers and users. As the authors say, “traction trumps all.” The book not only broadens the reader's horizons in business, but also offers practical ideas and guidance. Additionally, the authors draw on interviews with founders of successful companies, such as Reddit, Hubspot, and Wikipedia. They also explain to the reader the 19 traction channels. Which one should you choose for your business and how can you get the most out of them? To answer this, the reader will find a three-step framework called Bullseye.